Holiday Sales Disappoint After Season Starts Strong

1 is important for retailers because they can make up to 40 percent of their annual sales during that time. Retailers started the season cautiously optimistic. But after a strong start through most of November ShopperTrak said sales were up 3.4 percent for the month retailers have found it increasingly hard to attract shoppers into stores despite big discounts and expanded hours during the final days. Its been a mediocre December, said Bill Martin, co-founder of ShopperTrak. <br>For the original version including any supplementary images or video, visit http://www.tennessean.com/article/20131224/BUSINESS01/312240024/Holiday-sales-disappoint-after-season-starts-strong

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