Americans Kick Off First Holiday Shopping Weekend

And of those, about 23 percent, or 33 million shoppers, planned to do so on the actual holiday. So the challenge for retailers is to keep the momentum going through the weekend and beyond. In years past, stores have had a robust start to the season by offering deep discounts only to see crowds disappear until the final days before Christmas when the big bargains pop up again. Overall, the retail trade group expects retail sales to be up 3.9 percent to $602 billion during the last two months of the year. <br>For the original version including any supplementary images or video, visit http://abcnews.go.com/US/wireStory/americans-kick-off-holiday-shopping-weekend-21055884

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